For marketing to function properly, user-tracking is essential. Again, the GDPR has some changes ready which we will explain in more detail in this chapter.
With the inception of the GDPR, one thing is clear: If you use a tracking pixel (Google Analytics, Facebook, etc.), this is your sole responsibility. This also applies if you, for example, include this pixel in the backoffice of Digistore24, on the order form, or order confirmation page.
Regarding this use of the Facebook Pixel, the person who is using the pixel is responsible for its use. You can read about this here, on the last page. Consequently, the person responsible must also ensure that it complies with all GDPR requirements.
Unlike with Facebook, tracking with Google Analytics is considered to be less of a problem. This is because Google Analytics evaluates pseudonymized data in its default settings, therefore making it impossible to draw conclusions from the personal data.
Requirements for GDPR compliant tracking with tracking pixels:
If you use affiliate links on your website, the IP address is transmitted to Digistore24 with each click. For this reason, you should mention this in your data protect policy. We have created a template text for this.
You can find it via this link: https://www.digistore24.com/en/home/extern/cms/page/frontend/legal/privacy#14-sample-texts-for-vendors-and-affiliates
This is our interpretation of the current legal situation. This can change over time, mainly due to jurisdiction and how it is practically interpreted by lawyers.
We would like to expressly point out that this online course in no way replaces legal advice from a specialist lawyer and has no claim to correctness or completeness.